As part of the assignment, I developed ten different logo designs for my thesis project. My project is called ‘Nalu’, A Surfing Collective. It will be an interactive history of surfing. I wanted this logo to represent the traditional spirit of surfing as much as possible without being too overly stylized. I’m taking the same approach to the website.
Final Logo Design
I chose this design because in my opinion, it exemplifies my attempts at staying true to traditional surfing as explained above. Many people were expecting a wave or some type of ‘radical’ or ‘extreme’ design because that’s their perception of surfing. Those of us who’ve made the sport our lifestyle, understand it’s the simple and quiet moments the sport affords us that are most valuable.